When you create product videos, it is important to avoid simply making one long video and considering it complete.
Instead, aim to provide people with a comprehensive experience by creating multiple videos that allow your customers to delve deeper into the product.
Here are a few ideas on how to enhance the customer experience through your videos:
• Show them how the product was made: Take your audience behind the scenes and demonstrate the process of creating the product. This can include showcasing the craftsmanship, design stages, or any unique features that make your product special.
• Show them why the product was made: Share the story behind the product’s creation. Explain the problem or need it solves and the inspiration behind its development. By highlighting the purpose, you can create a stronger connection between the product and your customers.
• Introduce the people behind the product: Put faces to the names and show the individuals or team responsible for bringing the product to life. This personal touch helps humanize your brand and builds trust with your audience.
• Highlight all the product details: Give a thorough overview of the product, showcasing its key features, functionalities, and benefits. This will provide your customers with a better understanding of what they can expect and why your product stands out.
• Give your product a life of its own: Take your customers on a journey, like a hero’s journey, from the initial concept to the development stages and finally to the delivery. By presenting the product as a protagonist, you create a narrative that engages and captivates your audience.
Remember, many customers will not have the opportunity to physically touch or interact with the product from their homes. Therefore, it is crucial to provide them with as immersive an experience as possible through your videos.
So, have fun, wear a smile, and guide your customers through an exciting journey!
After all, we all love adventures!
Please let me know what you think. 🤔
Thank you and have a Fantastic Day! 🙂